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Although he planned to compete in the luxury SUV market form Aston Martin Lagonda, British carmakers still have to stop this plan to focus on its strengths.
In recent times, instead of focusing on the expansion of sports cars which are its strengths, Aston Martin showed his ambition to emulate the continuous release of information surrounding the development and launches luxury SUV. Aston Martin Lagonda Concept is proof that serious in its intention of encroaching into the SUV market. But it seems he has changed carmakers plan.
Design Director of Aston Martin, Marek Reichman said:
"It was a different time, it is the era of Ulrich. Now we are at a completely different point engraving, other plans and orientations for other well Lagonda brand.
Mr. Reichman said Aston Martin will persist with plans to bring back the Lagonda brand, but not the new brand with the new body style. He said Lagonda will be positioned la car "brings special experience."
This strategy is now being implemented automaker UK, proof that the company has created a sedan with design inspiration from Aston Martin Lagonda taken appear in the UK recently. Although developed based on the frame structure of the Rapide. The new sedan has more changes, the production version of this car will be limited to 100 units.
Some pictures of the luxury SUV of Aston Martin:
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